.Manly Bands is actually a direct-to-consumer vendor of men’s rings. The company introduced in 2016 after John Ruggiero, the founder along with his wife Michelle, could not find a suitable wedding band.This is actually Ruggiero’s second appearance on the podcast. In April 2021, our experts explained the business’s beginning, distinct band products, and also a lot more.
Ever since, Manly Bands has actually acquired its own producer. The manufacturing of bands coming from, point out, Jack Daniel’s whiskey barrels or Fender guitar strands generates engaging video clip, mentions Ruggiero, excellent for narration on social media as well as somewhere else.The whole entire sound of our chat is embedded below. The records is actually modified for length as well as quality.Eric Bandholz: Provide our team a run-through of what you do.John Ruggiero: My other half, Michelle, and I started an on the web ring business referred to as Manly Bands in 2016 to fix a problem of wedding bands for men.
Our company were actually simply wed. I possess large hands and also couldn’t locate a band that I liked that was not overpriced. My possibilities were actually purchasing coming from a directory or having one thing customized.I ended up getting coming from a web site.
The band got there in a standard mailer, without package or even customer care. It was actually an unpleasant experience through today’s ecommerce requirements.We acquired wed, moved to Fla, as well as required a task. Our experts informed ourselves, “Our company’re both business owners.
Why do not our company produce our personal business?” Our experts talked about the types of complications we will found and also exactly how to solve all of them. My ring expertise turned up, and our team chose to attempt to solve it for various other men.Our goal when our experts began was to pay for lease. Our company thought making a pair 1000 bucks a month from this would certainly be actually great.
Our team considered it a way of living organization, not high-growth. It was simply Michelle and me in our garage making bands as well as delivering all of them out to customers. Our team had actually hit on one thing.
Our message reverberated with prospects.Michelle and I make a great staff. I produce concepts, and she’s the implementer. A ton of our effectiveness heads to her imaginative thoughts.
She labels the rings and cultivates identities. She hooks up the rings to customers. Illustrating a band exclusively as “eight-millimeter dark” failed to suffice.Our team developed rings coming from unique products, such as Jack Daniel’s gun barrels or even unique metals.
Your business took off. Since then, our team have actually increased dramatically. Our team right now have over 55 folks in the Manly Bands family members.
Regarding half of those are actually band artisans who work in our just recently gotten manufacturing store in Utah.Bandholz: When did you get a maker?Ruggiero: Regarding a year and also a half earlier. Our team had actually been their customer for years, so we understood all of them properly. Most of their organization was actually wholesale, which didn’t interest our company– mosting likely to mom-and-pop jewelry experts.
They retained their retail consumers and trademark name. We obtained several of their assets as well as took over workers.Causing a production crew has actually been just one of the most effective traits our experts’ve done. It is actually been actually unbelievable to head out there and see them bring in bands out of Fender guitar cords or even steel coming from an M1 Abrams container.Bandholz: Just how carries out internal manufacturing effect advertising and marketing?Ruggiero: It’s been actually huge.
Taking a cam to the opposite side of the office and recording the group utilizing lathes to cut the steel poles or even scotch barrels in to bands makes for extraordinary video clip. Our company have our camera workers out there regularly. Our company utilize that video footage on our social networks as well as in our ads and bulletins.
We attempt to ensure that considering that many companies in the men’s band space don’t produce. They lose ship or even order from international and afterwards transport it out. But our experts desire it to last a life time and be actually something people may take pleasure in.Our company have actually had a great deal of success along with our military heritage assortment, where we resource one-of-a-kind army materials.
Our company have the M1 Garand rifle stock, the wood component, coming from War of the nations I. Viewing our group placed that in the turret and cut an item out for a ring is remarkable.Our marketing for those rings discuss the record, the soldiers, where the tool was actually made use of, as well as things like that. My other half and I studied filmmaking in college.
Our company use our capabilities to teach and narrate. For instance, I lately got an e-mail from a client that discussed that his grandpa utilized to drive M1 tanks. The consumer talented among those rings to his grand daddy, and they had quite an emotional exchange.
It’s nice to help clients get in touch with their past times and also produce something significant.Bandholz: Where can folks acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team have images on Instagram, also. I perform Twitter and LinkedIn.