.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in venture capital each year, have increased almost $360 million up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown is because of market saturation, elevated governing tensions, as well as financial uncertainties.ADWEEK talked to five VCs that remain to purchase adtech firms, even with these challenges, concerning what they are actually trying to find and also what they prevent. Maybe unsurprisingly, these real estate investors are actually targeting chances in privacy-focused technologies and also industry-specific regions like hooked up TV.